Sally Express

A mobile logistics app for Sally Express in Saudi Arabia, bringing shipment creation, tracking and payment into one seamless experience on iOS and Android.

  • Live
Three Sally Express app screens (the home screen, the shipment list and the order review step) on the brand's red background.

Live app

Client: Sally Express Establishment

  • Download on the App Store
  • Get it on Google Play

Google Play and the Google Play logo are trademarks of Google LLC. App Store is a trademark of Apple Inc.

Project overview

A delivery experience in the customer's pocket

Sally Express set out to give customers more control throughout their delivery journey, from creating a shipment and choosing addresses to tracking its status and paying. The experience is designed for the Saudi Arabian market across iOS and Android.

Project highlights

  • A Flutter foundation for a consistent iOS and Android experience. The app supports Arabic and English, with right-to-left layout carried consistently throughout the interface.
  • An intuitive three-step shipment flow, with an address book for pickup and drop-off locations, a VAT-inclusive price estimate before confirmation and multiple payment options.
  • Operational and tracking features including shipment lists by status, reference-number and barcode lookup, SMS and in-app notifications. The app connects to Sally Express's existing operations platform for a continuous flow of data.

Value delivered

  • An app published on the App Store and Google Play, giving Sally Express a consistent presence across both mobile platforms.
  • A seamless experience for customers to create shipments, track their journey and view costs in one place.
  • A shared Flutter foundation for iOS and Android, connected to the company's operations system.

The images in this case study are from the app's official Google Play listing. The orders shown are illustrative, and the phone number visible in the original imagery has been blurred to protect privacy.

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